Moritz, the Barcelona-based beer brand with over 160 years of history, invited us to develop a new platform called Moritz Radio, aimed at connecting with a niche audience that shares a strong bond with the brand, the city, and, of course, beer — the so-called “young-at-heart”.

We created our concept, AfterBrunch, and from there began shaping the visual universe by developing a fresh identity that reflects the brand’s values and the spirit of its new platform.