GLARE [2021]
VISUAL IDENTITY / ART DIRECTION / GRAPHIC DESIGN / VIDEO EDITING
Wearing a fragrance — that is the aim of this project. Starting from a single sample, we analysed and interpreted its various olfactory notes to create a completely new and innovative product, set to revolutionise the current market.
From this brief, we built the universe that would surround our fragrance. To do so, we needed to develop the concept, the narrative, and the visual expression of a new perfume.
This is how Glare was born: an awakening of all our senses, a guide leading us towards a new reality — something we had never experienced in quite the same way. It acts as a perfect bridge to a rich and complete sensory journey.
From this brief, we built the universe that would surround our fragrance. To do so, we needed to develop the concept, the narrative, and the visual expression of a new perfume.
This is how Glare was born: an awakening of all our senses, a guide leading us towards a new reality — something we had never experienced in quite the same way. It acts as a perfect bridge to a rich and complete sensory journey.
For this project, the packaging was designed in the form of a tesseract — a faithful representation of a dimension, a world we know exists and holds something within, yet one we are still unable to fully see or comprehend.
In addition, a series of graphic pieces and a teaser were created to accompany and enrich the concept.